Kern Valley Sun a Great Regional Media Partner in this Year’s Give Big Kern Effort!
If Kern Community Foundation (KCF) had taken out a full-page ad in each of the four April issues of the Kern Valley Sun to promote the nonprofits participating in this year’s Give Big Kern on May 4th, each ad would have cost us $844.20 at the Sun’s discounted nonprofit rate, for a total bill of $3,377!
However, thanks to their in-kind contribution, we got almost a full page each week in April to highlight three nonprofits each time, who told impactful stories about the work they do and detailed their fundraising needs in their own words. At 75% of the total advertising price, the Kern Valley Sun’s in-kind contribution to this year’s Give Big Kern effort is valued at $2,533!
But it is worth MUCH more than that, because you really can’t put a price on important community connections made by our hard-working nonprofits with potential clients, supporters, volunteers and donors who are readers or subscribers to the Sun. What’s more, some Bakersfield-based nonprofits wanting to extend their service footprint to the Kern River Valley area specifically chose to submit stories for publication in the Sun to make themselves better known among its readers.
Such a tremendous contribution on the part of the Kern Valley Sun was crucial to the success of this year’s Give Big Kern, which broke the $800,000 fundraising ceiling for the first time. All 129 participating nonprofits from all corners of Kern County received donations.
Indeed, the Kern Valley Sun’s generosity shines most brightly! Thank you!
Click on the image (or on this link) to view the entire series.