El Popular News’ In-Kind Contribution to Give Big Kern, valued at $6,300, ‘Es Muy G-r-a-a-a-n-d-e!’
If Kern Community Foundation (KCF) had taken out a full-page ad in each of the four April issues of El Popular News to promote the nonprofits participating in this year’s Give Big Kern on May 4th, each ad would have cost us $1,575, for a total bill of $6,300!
However, thanks to the partnership we enjoy with the El Popular, a total of 12 nonprofits, including KCF, submitted stories, photos and logos that were handsomely laid out in four full pages devoted to Give Big Kern, one per weekly issue during all of April. This gave Give Big Kern participating nonprofits much visibility in the Hispanic community, and helped raise awareness of our increasingly popular Giving Day – en español!
Such a tremendous contribution on the part of El Popular News was crucial to the success of this year’s Give Big Kern, which broke the $800,000 ceiling for the first time. All 129 participating nonprofits received donations.
We thank El Popular News for being a year-over-year Media Sponsor whose generous in-kind contributions–which we could not afford otherwise–help raise community awareness of Give Big Kern participating nonprofits’ fundraising needs and grow philanthropy among Kern’s Spanish-speaking community.
As Give Big Kern’s Bilingual Mascot Billy the Give Big Goat might say, “That’s an excellent way to Give B-i-i-i-g!” (“¡Es una excelente manera de Dar en G-r-a-a-a-n-d-e!”)
Click on the image (or on this link) to view the entire series.