Bakersfield News Observer In-Kind Contribution to Give Big Kern Worth Upwards of $12K!
If Kern Community Foundation (KCF) had taken out a full-page ad in each of the four April issues of the Bakersfield News Observer (BNO) to promote the nonprofits participating in this year’s Give Big Kern on May 4th, each ad would have cost us $3,020, for a total bill of $12,080!
However, thanks to the partnership we enjoy with the BNO, a total of 16 nonprofits, including KCF, submitted stories, photos and logos that were handsomely laid out in four full pages devoted to Give Big Kern, one per weekly issue during all of April. This gave Give Big Kern participating nonprofits much visibility in the community, and helped raise awareness of our increasingly popular Giving Day.
Such a tremendous contribution on the part of the BNO was crucial to the success of this year’s Give Big Kern, which broke the $800,000 ceiling, and also had an individual agency raise upwards of $100,000 for the first time in our Giving Day’s history. That agency is Bakersfield Angels, which provides services to foster children and families, and whose article was featured in the BNO issue of April 21st.
We thank the Bakersfield News Observer for being a year-over-year Media Sponsor whose generous in-kind contributions–which we could not afford otherwise–help raise community awareness of Give Big Kern participating nonprofits’ fundraising needs.
That’s an in-kind way of Growing Community, Growing Philanthropy and, as Give Big Kern Mascot Billy the Give Big Goat might say, “A great way to Give B-i-i-i-g!”
Click on the image above (or on this link) to view the entire series.